Trademark Registration Service Made Easy: A Complete Guide to Protecting Your Brand

Planning to start a business that has been a dream for a long time? Your business needs to be represented by some mark that proudly becomes its identity.

How will you establish that? And what is a trademark, and why is it crucial to register it?

👉 Your business gets a mark – An original trademark. It needs to be protected and secured legally, so it does not have a copy. Your mark is exclusive to your vision, and that needs legal recognition. In India, every trademark should come with legal protection.

👉 What is an Intellectual Property (IP)?
Brand names, designs, inventions, literary and artistic works all come under Intellectual Property. It is an umbrella term, and Trademark comes under it.

👉 What is a Trademark?
A trademark is a symbol, logo, or word that is used to identify goods or services. Both can come as Trademarks. A trademark is an IP or Intellectual Property, and is valid for a period of 10 years, and once it expires, it can be renewed.

👉 What is the Trademark Registration process?
The process where the mark you have chosen as your brand identity gets legal approval. Registration is getting it under your control as its sole owner and preventing it from being copied by infringers.
Elixir Filings provides Trademark Registration Services with the help of legal experts.

👉 What is Trademark Filing?
Trademark filing is when you, as the trademark owner, submit an application for your brand logo and brand name for registration to the government trademark office.

Trademark symbols

👉 (™) – Symbol for unregistered goods
👉 (®) – Symbol for becoming officially registered
👉 (©) – Symbol for copyrighted work

5 key steps to Trademark Registration in India!

✅ Search for a unique mark
Visualized a certain mark that closely represents your brand? The first step is to search if your mark, your logo, the name, the slogan or the colours – everything is original and can be a worthy representation of your brand. Choose one that perfectly fits the bill.
Elixir Filings has experts to assist you in finding the unique mark! Talk to our team.

✅ Place it under the right ‘class’
There are 45 Classes in India which have different categories of products and services listed under the right description. Choose the ideal one for your mark and segment it.

✅ Application
The next step is to file an application as the owner of the mark or the brand and send it to the examiner for a thorough examination.
Trademark filing and trademark registration services are part of Elixir Filings’ IP assistance!

✅ Objections
Once the application is reviewed, and if there are objections raised by a third party to the mark, then an Objection is raised, and a hearing process is initiated for both the applicant and the party that raises it.
The Objection can be raised within four months from the time a filing is sent to the Trademark Journal. If no Objection is raised, then it is ready for the registration process.

✅ Certificate of trademark registration
The final stage after no Objection raised – The mark is protected with a Trademark Registration that is valid for 10 years from the date of registration.

❓ Is it over after your trademark is officially registered? What’s next?
❓ What happens after your trademark is legally registered and becomes a brand of its own?

✅ Simple. Protecting it further will boost business credibility!

How do you do it?

👉 Maintaining the book of records post-registration
👉 Keep a cautious eye on competitors & infringers who may use it
👉 Renew once it expires
👉 Establish brand credibility using the mark in your business documents & credentials
👉 Ensure consistency

Importance of protecting your trademark!

✅ Be your brand’s sole owner
Once you get your trademark registered, it should be legally protected, so you become its owner. Be the proud owner of your trademark and have it solely registered in your name.

✅ Avoids infringement & infringers
By registering a trademark, you are strengthening your ownership and claiming complete control over it. This helps to keep the infringers, third parties, from stealing your mark and illegally using it.

✅ Vast market reach
Consumers are smart people who like to buy a product/item when it is backed by authenticity. Authenticity comes from legal recognition. A trademark registered makes a product or item enjoy its legal security and attracts a lot of buyers, speeding up its sales and building a solid market reach.

🎯 Different types of trademarks in India that are eligible for registration
🚀 Sound mark
🚀 The certification mark
🚀 Shape mark
🚀 Collective mark
🚀 Product mark
🚀 Words and service mark
🚀 Series marks
🚀 Geographical Indications – GI
🚀 Colored marks
🚀 Logos & symbols

Our end-to-end trademark registration services are part of comprehensive IP guidance.

Recognising the value of brand protection!

📈 Protecting the business from fraud and avoiding the business vision from being replicated or copied is a key step in establishing your brand goodwill in the long run. A trademark carries this business vision.

📈 The importance of brand protection in the digital age is huge and needs to be understood.

📈 The digital age is fast, smart, and can be intrusive, too. This poses the risk of fraud and malpractice.

📈 The more original your brand or company is, the more it will be copied.

📈 To safeguard its authenticity and the promise you have made to your consumers – Brand Protection becomes the need of the hour!

In India, protecting your brand involves a legal process, and should be done by experts. This is where Elixir Filings comes in – Maintain a healthy and strong brand identity with Elixir Filings.

Conclusion

🚀 Intellectual property services comprise trademark services
🚀 Elixir Filings provides trademark registration services with a team of legal experts

Don’t miss out on registering your trademark. It is the beginning of a well-built brand.

PROTECT IT WITH ELIXIR FILINGS